A Study Evaluating the Effectiveness of Social Media as a Marketing Tool for Events: Case Study of Shrewsbury Folk Festival
Cardiff Metropolitan University
MetadataDangos cofnod eitem llawn
This research evaluated the effectiveness of social media as a marketing tool for events, using Shrewsbury Folk Festival as a case study. This was achieved by using two research methods: quantitative and qualitative. The first research method was qualitative and took the form of a questionnaire which was distributed to the customers of Shrewsbury Folk Festival through their Facebook page. This asked questions about their general use of social media, their use of social media at the festival and if they feel that the use of social media can enhance their festival experience. The other research method was qualitative and took the form of a semi-structured interview with the PR and Communications Director of Shrewsbury Folk Festival. This asked questions about how the festival uses social media, how they think it impacts on the event experience and what social media sites they use and why. This study highlights how effective the use of social media marketing can be and how it has changed the way that Shrewsbury Folk Festival advertises.
Yn dangos eitemau sy’n perthyn drwy deitl, awdur, pwnc a chrynodeb.
A CRITICAL EXPLORATION OF THE ROLE AND IMPACT OF SOCIAL MEDIA ON CONSUMERS’ PERCEPTIONS OF/AND THEIR MOTIVES TO ATTEND A MUSIC FESTIVAL Kislingbury, Anna (Cardiff Metropolitan University, 2015)The purpose of this dissertation was to critically explore the role and impacts of social media in shaping public perceptions of music festivals and motivating individuals to attend specific festivals. Through secondary ...
A critical investigation into the effectiveness of social media as a customer engagement tool for attendees of regional and community festivals: case study of Herefordshire and Worcestershire Degville, Kimberley (Cardiff Metropolitan University, 2018-04)With social media becoming a large influence into modern day society. The research is about investigating the impact social media has on fans engaging online. The researcher will measure the effectiveness it has towards ...
Exploring the motivations for people ages 18-30 attending music festivals and the role of social media in the decision making process. Tucker, Bethan (Cardiff Metropolitan University, 2018-04)This research project will explore the motivations of people between the ages of 18-30 attending music festivals and the influence social media has on an individual’s decision to attend an event or not. The findings of ...