A STUDY EXAMINING THE EXTENT TO WHICH SEXUAL HARASSMENT AND ASSAULT AFFECT THE FEMALE CUSTOMER EXPERIENCE AT UK MUSIC EVENTS

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Author
Steyger, Izabella
Date
2017-04Type
Dissertation
Publisher
Cardiff Metropolitan University
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Show full item recordAbstract
Sexual harassment and assault are critical issues that are occurring at music events
regularly. This study explores these issues at UK music events, motivating factors for
this behaviour and the effects it has on the female customer experience. Additionally,
ways in which event organisers are challenging and confronting these occurrences
has been examined. This was achieved through quantitative and qualitative methods
of data collection and analysis, namely two focus groups and a questionnaire.
Factors believed to be responsible for unwanted sexual behaviour at music events
has been uncovered as a result. Subsequently, a series of conclusions on ways to
tackle this issue within music events have been drawn.
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