Do standards of sustainable tourism differ from one country to another? A comparative study of sustainable tourism in Jordan and the UK. A case study on Amman and Cardiff. l

Abstract

This research study looks at tourism and investigates the standards of sustainability and sustainable tourism offering in two different tourist destinations. The study provides a comparison between the two destinations in terms of sustainable tourism procedures and standards. The two destinations that this comparative study will focus on are Amman and Cardiff. Research for the project included conducting interviews and a focus group. Both the interviews and focus group were found the most suitable methods to use when collecting the primary research needed to allow the researcher to achieve the aim and objectives of the project and gather in-depth information. Both the interviews and focus group featured the opinions, views and experiences of people who are very knowledgeable in the tourism industry and are aware, familiar and have visited both destinations. The information collected from the interviews and focus group helped the researcher with understanding the different standards of sustainability available in Amman and Cardiff which allowed the researcher to create a comparison between the two destinations. With the collection of primary data required for the study the three pillars of sustainability model was used by the researcher to ensure that the main aspects of sustainability are covered in both the interviews and focus group. After analysing all the data collected, the researcher identified main themes and issues that were found. The researcher also made recommendations to address the issue of tourism and how sustainable tourism can be developed in Amman and Cardiff in addition to recommendations for further research. By undertaking this project, the researcher hopes that the findings of the study can contribute to the increase in awareness of sustainability and sustainable tourism.