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dc.contributor.authorKubanska, Sandra
dc.date.accessioned2017-08-10T15:09:27Z
dc.date.available2017-08-10T15:09:27Z
dc.date.issued2017-04
dc.identifier.urihttp://hdl.handle.net/10369/8730
dc.description.abstractTourism research is strongly focused on travel motivations in general, and how they influence the decision-making processes of visitors. Different models considered the relationship between satisfaction and revisit intention, while many studies showed tourism motivation as an ever-changing trend. This paper attempted to investigate the motivations of people when choosing a city shopping break destination. It explored the connection between city breaks and shopping tourism market, by using quantitative and qualitative data collected in Cardiff. Questionnaires investigated visitors’ perceptions of shopping experience in Cardiff, while semi-structured interviews examined marketing practices of two local hotels. Based on limitations and gaps in literature, new theoretical framework was developed, analysing the motivations of visitors for city shopping breaks. A link between destination image, quality and satisfaction of shopping experience was discovered, which strongly influenced the intention of repeat visit. Recommendations to hotel managers were made to systematically improve and develop their marketing strategies to appeal to the target market.en_US
dc.language.isoenen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.subjectShopping, Destination, Tourism, city shopping breaken_US
dc.titleAn Investigation Into The Motivations Of Visitors When Choosing A City Shopping Break Destination: A Case Study Of Cardiffen_US
dc.typeDissertationen_US
rioxxterms.versionAOen_US


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