Perceptions and Stereotyping of Dance Music Events: Breaking Down the Barriers Between Event Organisers and Local Stakeholders. A Case Study of Su Casa Festival, Conwy, North Wales
Cardiff Metropolitan University
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This research explored the perceptions and stereotypes held about dance music events, by using Su Casa Festival which is held in Conwy, North Wales as a case study. The researcher began by examining all previous literature which suggested the common stereotypes held about dance music events is the association of them with drugs, alcohol issues and antisocial behaviour. The researcher used a mixed methods approach to conduct quantitative and qualitative research. Primary data was collected through questionnaires and semi-‐structured interviews. The results showed that the negative stereotypes do exist, and do impact key stakeholders perceptions of dance music events. However, the research also allowed the researcher to make recommendations on how event managers can break down the barriers, by communication with stakeholders and practicing inclusion, which in turn can reduce presumed worries of dance music events.
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