Stigma: Addressing Negative Associations in Product Design
Institution of Engineering Designers
MetadataShow full item record
Inclusive Design is the practice of providing access to a solution for as many users as possible. However, stigma can be seen as the Achilles heel of Inclusive Design, as it is possible for artefacts employed by users outside of mainstream society to carry a negative association independently of the user. This can result in mainstream users rejecting the product, which can in turn become a signifier of the stigmatised condition leading to further discrimination. This paper details methods identified for addressing negative associations that products can carry when employed by stigmatised user groups. It is made clear from the outset that stigma is a societal wide issue and the research is not intended to try and address this; the outcome is intended to be a disassociation from the stigma for the artefacts. Research was conducted and several methods were identified where products had become successfully disassociated from the stigmatised user, meaning that the product itself was free from any negative association. These methods were then taxonomised and evaluated for effectiveness for creating artefacts free of negative association. It was found that it is possible to create artefacts that are free from negative association and although it may not have been the intention to address the stigma of the user, this may occur as a benefit.
11th International Conference on Engineering and Product Design Education, Creating a Better World
Published in Creating a better world - Proceedings from the 11th international conference on engineering and product design education
- User Centred Design 
Showing items related by title, author, subject and abstract.
Davies, Chelsey Amber (2013)Background: Weight has become a great concern to many (Brownell, 2005), with research highlighting not only the physical dangers of being overweight, but also the psychological and social hazards (Puhl & Brownell, 2001). ...
Rankin, Jean; Matthews, Lynsay; Cobley, Stephen; Han, Ahreum; Sanders, Ross; Wiltshire, Huw David; Baker, Julien (Dovepress, 2016-11-14)Childhood obesity is one of the most serious public health challenges of the 21st century with far-reaching and enduring adverse consequences for health outcomes. Over 42 million children <5 years worldwide are estimated ...
Investigation into the insights generated through the application of interactive prototyping during the early stages of the design process Culverhouse, Ian (University of Wales, 2012)The early stages of the product design process are defined as those when initial product concepts are conceived in accordance with a design brief. High numbers of ideas will be generated as designers iteratively develop ...