An investigation into whether exposure to Instagram “Fitspiration” related imagery effects body dissatisfaction and food Intake in female undergraduates
Cashman, Ava Lily
Cardiff Metropolitan University
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Predominantly literature has often focused upon how a thin female body ideal, often associated with western cultures encourage by mass media and but also social media can consequentially influence eating disorders and the maintenance of them due to increasing body dissatisfaction (Benton & Karazsia, 2015; Fardouly, Deidrichs, Vartanian & Halliwell, 2015; Markis & McLennan, 2011). However, there has been a shift to an additional western female body type ideal which is one considered to be a muscularly toned yet slim physique (Benton & Karazsia, 2015) which, is promoted particularly by visual social media platforms that post ‘fitspiration’ (Carrotte, Vella & Lim, 2015). Fitspiration is considered to embody a promotion of exercise and a strict non-processed often deemed as clean diets (Carrotte, Vella & Lim, 2015; Palmer, 2015). However, there are concerns that despite fitspiration apparent good intentions such promotion can cause increased body dissatisfaction similarly to the thin ideal promotion (Carrotte, Vella & Lim, 2015). Therefore the aim of the study to investigate the effect of a fitspirational PowerPoint prime compared to a control PowerPoint prime formed by images taken from Instagram, which has been found to be predominantly preferred by women (Smith, 2014), upon Body Shape Questionnaires scores (Cooper, Taylor, Cooper & Fairburn, 1986) before and after as well as the Eating Disorder Inventory Body dissatisfaction subscale Scores (Garner, Olmstead & Polivy, 1983). Additionally, also whether such primes/cues can also affect consumption behavior during a disguised taste test. A mixed between ANOVA was carried out upon each separate questionnaire scales and identified that the fitspiration primes caused a significant increase in body dissatisfaction amongst the BSQ scores between the groups but not so for the EDI subscale. However, an independent T-test did identify that the fitspiration prime
B.S.c (Hons) Psychology
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