‘An evaluation of alternative strategies to improve poor performing food businesses with specific reference to Neuro-Linguistic Programming (NLP) coaching’
Cardiff Metropolitan University
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This research project seeks to evaluate alternative strategies to improve poor performing food businesses with specific reference to Neuro-Linguistic Programming (NLP) coaching, as it is evident from Food Standards Agency (FSA) data, that there is a high number of poor performing food business’s in the UK (27,018 Restaurants and Caterers in high risk category A or B during 2015/16) (FSA, 2016). By undertaking this research project, it was aimed to gain a deeper understanding of alternative strategies that could be used to improve Local Authorities (LA’s) compliance rates. The first section reviews LA compliance rates and rational for change. Existing evidence suggests (LA’s) reduced budgets have and are having a detrimental impact on Environmental Health services. Reductions in Environmental Health staff numbers, an increase in UK food businesses and customer complaints have resulted in a number of LAs struggling to meet intervention frequencies set out in the Food Law Code of Practice. The second section reviews and evaluates NLP as an alternative strategy that can be used to enhance performance using strategies and techniques to produce specific outcomes, which has been adopted by Preston City Council (PCC) after they identified existing strategies no longer working as well for them. Other alternative strategies are reviewed, which could be used by LA’s to increase compliance. Also, possible barriers to implication of strategies are reviewed. The final section includes the conclusion and recommendations. Findings suggest alternative strategies could be a possible solution to improving compliance in poor performing food businesses. NLP has shown it can improve compliance, despite having some negative academic reviews. It is recommended that NLP coaching and other alternative strategies should seek to undergo robust evaluation in regulatory settings to produce credible sustainable evidence of their effectiveness.
BSc (Hons) Environmental Health
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