How can I drink safely? Perception versus the reality of alcohol consumption
Author
Ritchie, Caroline
Ritchie, Felix
Ward, Richard
Date
2009-07-28Type
Article
Publisher
Routledge, Taylor & Francis Group
Metadata
Show full item recordAbstract
This article investigates differences between perception and actual consumption of
alcohol in young adults within the UK, suggesting that inaccurate information in
the public domain may hamper those seeking to drink safely plus the development
of moderate drinking cultures. Results confirm that inaccurate information may be
preventing the development of safe drinking behaviours among certain groups. In
addition, they indicate that some groups choose to ignore safe consumption limits
in particular circumstances. Results indicate that many government strategies aimed at reducing unsafe drinking behaviour are inaccurately targeted; changing male
public consumption behaviour may trigger changes in female behaviour.
Journal/conference proceeding
The Service Industries Journal
Citation
Ritchie, Caroline , Ritchie, Felix and Ward, Richard (2009) 'How can I drink safely? Perception versus the reality of alcohol consumption', The Service Industries Journal, 29: 10, pp.1397 - 1411
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