Reality television portrayals of Kavos, Greece: tourists behaving badly

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Author
Williams-Burnett, Nicola
Skinner, Heather
Fallon, Julia
Date
2016-12-20Acceptance date
2016-11-09
Type
Article
Publisher
Taylor & Francis
ISSN
1540-7306 (ESSN)
Metadata
Show full item recordAbstract
Reality television programmes are an increasingly ubiquitous element of popular culture. While other forms of popular culture’s impact on tourists’ perceptions of destination image have been considered in the extant literature, the impact of reality television is under-researched. This article provides a qualitative thematic analysis of televisual media portrayals of the tourist destination of Kavos, on the Greek island of Corfu, whose economy is almost solely reliant upon an increasingly short high-summer season. Reality television portrayals of tourist behavior have generated negative publicity about the resort’s image that may negatively affect potential tourists’ perceptions of Kavos as a destination.
Journal/conference proceeding
Journal of Travel & Tourism Marketing;
Citation
Williams-Burnett, N., Skinner, H and Fallon, J. (2018) 'Reality television portrayals of Kavos, Greece: tourists behaving badly', Journal of Travel and Tourism Marketing, 35(3), pp.336-347
Description
This article was published on December 20 2016 (online), available at https://doi.org/10.1080/10548408.2016.1261757
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