Exploiting women’s aesthetic labour to fly high in the Chinese airline Industry
MetadataShow full item record
Purpose – Drawing upon the existing theoretical and empirical sourced knowledge of aesthetic labour and gender, this paper aims to explore the exploitation of women’s aesthetic labour in the Chinese airline industry and the underlying causes from a contextual point of view. Design/methodology/approach – This qualitative study has emerged from a broader research project which aimed to explore women’s experiences of work-family conflict and their career aspirations in the Chinese airline industry in which aesthetic labour was prevalent as a significant issue during semi-structured interviews with female employees and HR/line management. Thus, the study draws upon interview data focusing on recruitment and selection of flight attendants in three Chinese airlines. This is complemented by secondary sources of data from Chinese television programmes and job advertisements. Findings – This study reveals that aesthetics is both gendered and context-bound. It exposes that aesthetic labour in Chinese airlines is demanded from women but not men. It highlights that gendered aesthetic labour is continuously shaped by four influential contextual issues – legislation, labour market practices, national culture and airline management practices. Originality/value – By uncovering the dynamic interconnectedness of gender and aesthetics and illustrating the exploitation of women’s aesthetic labour for commercial gains in Chinese airlines, this paper contributes to the understanding of the gendered aesthetics in the airline industry. It also offers new insightsinto the theory of aesthetic labour by locating it in a context that differs significantly from other socio-culturalcontexts.
Gender in Management: An International Journal;
Ren, X. (2017) 'Exploiting women’s aesthetic labour to fly high in the Chinese airline Industry', Gender in Management: An International Journal, 32(6), pp.386-403
This article was published in 2017 (online), available at https://doi.org/10.1108/GM-03-2017-0033. Copy not available from this repository
Showing items related by title, author, subject and abstract.
Foster, Deborah; Ren, Xiaoni (Taylor & Francis, 2015)In the East, where gender is mediated by different family structures, societal institutions and economic development, the work–family conflict (WFC) metaphor remains appropriate. This paper investigates Chinese women's ...
Evans, Claire (Oxfam Cymru, 2017-07)Rising levels of female employment have made the UK labour market almost unrecognisable from that of five decades ago. Yet, whilst women’s contribution to the Welsh economy is growing, disparity between men’s and women’s ...
Gender and cultural influences on reproductive decision-making and fertility trends in Jeddah, Saudi Arabia Jamal-Hariri, Engee A. (Cardiff Metropolitan University, 2015)This thesis presents a critical examination of dynamic fertility trends and reproductive behaviour in Jeddah, Saudi Arabia. This is established through the following four objectives: to establish a comprehensive understanding ...