dc.contributor.author | Fernandez-Cavia, Jose | |
dc.contributor.author | Marchiori, Elena | |
dc.contributor.author | Haven-Tang, Claire | |
dc.contributor.author | Cantoni, Lorenzo | |
dc.date.accessioned | 2018-03-19T20:11:10Z | |
dc.date.available | 2018-03-19T20:11:10Z | |
dc.date.issued | 2017-07-01 | |
dc.identifier.citation | Fernández-Cavia, J., Marchiori, E., Haven-Tang, C. and Cantoni, L. (2017) 'Online communication in Spanish destination marketing organizations: The view of practitioners', Journal of Vacation Marketing, 23(3), pp.264-273 | |
dc.identifier.issn | 1356-7667 | |
dc.identifier.issn | 1479-1870 (online) | |
dc.identifier.uri | http://hdl.handle.net/10369/9420 | |
dc.description | Article published in Journal of Vacation Marketing available at https://doi.org/10.1177/1356766716640840 | |
dc.description.abstract | Information and communication technologies (ICTs) have had a significant impact on both the travel and tourism experience and industry. In particular, destination marketing organizations (DMOs) have found ICT a powerful ally to harmonize and coordinate the activities of local stakeholders as well as to reach travellers. The aim of this research is to analyse destination brand communication strategies, especially those applied to online communication (official websites, social media and mobile applica- tions). Data were collected from Spanish destinations – regions, provinces and cities – via an online survey addressed to destination brand and communication managers. Results show that destination brand communication is not fully standardized or professionalized yet; online tools (websites, social media and mobile applications) are used tactically and not strategically and the usefulness of social media and official websites is clearly more appreciated by DMO managers than the usefulness of mobile applications. | en_US |
dc.language.iso | en | en_US |
dc.publisher | SAGE | en_US |
dc.relation.ispartofseries | Journal of Vacation Marketing; | |
dc.subject | Destination brand, DMO, mobile application, online communication, social media, web marketing adoption, website | en_US |
dc.subject | destination brand | |
dc.subject | mobile application | |
dc.subject | online communication | |
dc.subject | social media | |
dc.subject | web marketing | |
dc.title | Online communication in Spanish destination marketing organizations: The view of practitioners | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1177/1356766716640840 | |
dcterms.dateAccepted | 2016-04-05 | |
rioxxterms.version | AM | en_US |
dc.refexception | There was a delay in securing the final peer-reviewed text | |