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dc.contributor.authorFernandez-Cavia, Jose
dc.contributor.authorMarchiori, Elena
dc.contributor.authorHaven-Tang, Claire
dc.contributor.authorCantoni, Lorenzo
dc.date.accessioned2018-03-19T20:11:10Z
dc.date.available2018-03-19T20:11:10Z
dc.date.issued2017-07-01
dc.identifier.citationFernández-Cavia, J., Marchiori, E., Haven-Tang, C. and Cantoni, L. (2017) 'Online communication in Spanish destination marketing organizations: The view of practitioners', Journal of Vacation Marketing, 23(3), pp.264-273
dc.identifier.issn1356-7667
dc.identifier.issn1479-1870 (online)
dc.identifier.urihttp://hdl.handle.net/10369/9420
dc.descriptionArticle published in Journal of Vacation Marketing available at https://doi.org/10.1177/1356766716640840
dc.description.abstractInformation and communication technologies (ICTs) have had a significant impact on both the travel and tourism experience and industry. In particular, destination marketing organizations (DMOs) have found ICT a powerful ally to harmonize and coordinate the activities of local stakeholders as well as to reach travellers. The aim of this research is to analyse destination brand communication strategies, especially those applied to online communication (official websites, social media and mobile applica- tions). Data were collected from Spanish destinations – regions, provinces and cities – via an online survey addressed to destination brand and communication managers. Results show that destination brand communication is not fully standardized or professionalized yet; online tools (websites, social media and mobile applications) are used tactically and not strategically and the usefulness of social media and official websites is clearly more appreciated by DMO managers than the usefulness of mobile applications.en_US
dc.language.isoenen_US
dc.publisherSAGEen_US
dc.relation.ispartofseriesJournal of Vacation Marketing;
dc.subjectDestination brand, DMO, mobile application, online communication, social media, web marketing adoption, websiteen_US
dc.subjectdestination brand
dc.subjectmobile application
dc.subjectonline communication
dc.subjectsocial media
dc.subjectweb marketing
dc.titleOnline communication in Spanish destination marketing organizations: The view of practitionersen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1177/1356766716640840
dcterms.dateAccepted2016-04-05
rioxxterms.versionAMen_US
dc.refexceptionThere was a delay in securing the final peer-reviewed text


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