Corporate identity

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Author
Clifton, Nick
Gärtner, Stefan
Date
2017Type
Book chapter
Publisher
Wiley
Embargoed until
2100-01-01
Metadata
Show full item recordAbstract
This entry applies the concept of corporate identity to geography, where, due to competition and standardization in globalizing markets, authenticity and also quality of life have become increasingly important. Even if a corporation does not have one identity or one image, these are manageable, but cities and regions have many internal and external identities and perceptions, especially if different spatial layers are taken into consideration. This is a complex process, and it is virtually impossible to establish a single general rationale for, and mechanism of, action. Therefore, this entry focuses on reflexive interrelations leading to identities, between companies, brands, products, and places.
Journal/conference proceeding
International Encyclopedia of Geography: People, the Earth, Environment and Technology;
Citation
Clifton, N. and Gärtner, S. (2017) Corporate Identity. In International Encyclopedia of Geography: People, the Earth, Environment and Technology (eds D. Richardson, N. Castree, M. F. Goodchild, A. Kobayashi, W. Liu and R. A. Marston). doi:10.1002/9781118786352.wbieg0565
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