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dc.contributor.authorClifton, Nick
dc.contributor.authorGärtner, Stefan
dc.date.accessioned2018-03-28T21:11:43Z
dc.date.available2018-03-28T21:11:43Z
dc.date.issued2017
dc.identifier.citationClifton, N. and Gärtner, S. (2017) Corporate Identity. In International Encyclopedia of Geography: People, the Earth, Environment and Technology (eds D. Richardson, N. Castree, M. F. Goodchild, A. Kobayashi, W. Liu and R. A. Marston). doi:10.1002/9781118786352.wbieg0565
dc.identifier.isbn978-0-470-65963-2
dc.identifier.urihttp://hdl.handle.net/10369/9522
dc.description.abstractThis entry applies the concept of corporate identity to geography, where, due to competition and standardization in globalizing markets, authenticity and also quality of life have become increasingly important. Even if a corporation does not have one identity or one image, these are manageable, but cities and regions have many internal and external identities and perceptions, especially if different spatial layers are taken into consideration. This is a complex process, and it is virtually impossible to establish a single general rationale for, and mechanism of, action. Therefore, this entry focuses on reflexive interrelations leading to identities, between companies, brands, products, and places.en_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofseriesInternational Encyclopedia of Geography: People, the Earth, Environment and Technology;
dc.titleCorporate identityen_US
dc.typeBook chapteren_US
dc.identifier.doihttps://doi.org/10.1002/9781118786352.wbieg0565
rioxxterms.versionVoRen_US
rioxxterms.licenseref.urihttp://www.rioxx.net/licenses/all-rights-reserveden_US
rioxxterms.licenseref.startdate2018-03-28
rioxxterms.freetoread.startdate2100-01-01


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