To Critically Evaluate How Digitisation/Automation Has Changed the Role of HR Department From Recruitment and Selection Perspective: The Case of Adecco in Middle East Market
Cardiff Metropolitan University
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The purpose of this research study, titled “Impact of Digitization/Automation on Recruitment: A study focused on the Middle East” has focused on understanding and exploring the possible impacts of automation on the recruitment function, while focusing exclusively on Adecco; a Middle Eastern company. In this context, the study has adopted the research onion proposed by Saunders et al. (2009), where the study considered the selection of positivism philosophy, deductive approach, and quantitative research design. In addition, the primary data from 50 employees of Adecco was collected through the use of questionnaire (5-point Likert Scale). The research study found that Adecco use of automated recruitment and selection has presented the business with an opportunity to enhance its global reach, which was confirmed through the regression analysis. In particular, the study confirmed that there exists a significantly positive impact of global reach through digitisation and/or automation on the overall recruitment and selection process at the company. More importantly, it was found that 1 unit change in the global reach could lead to 74.6 percent change in the recruitment and selection function at the company. In relation to the findings of the study, the companies operating in Middle East were recommended to consider the adoption of information technology in their HR practices, which could lead to the reduction of time and costs associated with the selection of appropriate candidate at the right time and place. Since employees are amongst the most valuable resources, their selection and recruitment process should encourage them to become part of the organisation, rather than creating stressful situation for the applicants based on traditional HR practices.
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