To Analyze the Impact of E-Marketing on the Sales Within Telecommunication and Media Businesses in UAE

Abstract

Marketing is an important aspect every company needs to implement properly. Multiple marketing methods are on the rise and hence different marketing companies face a devastating threat of loss. We come across every business that faces an issue in marketing, possibly customer engagement issues, low attraction, less product lines and so on. The new concept of e-marketing has impacted many businesses globally with its release from 1999, companies has shifted their focus towards implementing this strategy to decrease spending’s on marketing on costly methods. Lots of time, money and energy are lost since marketing turns out to be a failure. This research identifies and how the same has affected telecom and media companies and decreased the demand for newspapers, radio and magazine marketing. By use of qualitative and quantitative methods the researcher targets key individuals and get responses to find how much it has impacted these businesses. The results from questionnaires and semi-structured interview contributed shows that businesses have been forced to implement new products and services, develop better strategies, create new business opportunities in different countries and enhance investment to remain sustainable in a very competitive economies including UAE. Many businesses show progress in traditional marketing usage but many has been forced to turn towards e-marketing methods to improve customer engagement, visibility, brand awareness, business relationships with clients and so on.