The Impact of Private Standards on Corporate Social Responsibility (CSR) Compliance and Rural Workers’ Motivation in Developing Countries: Evidence from GlobalGAP Certified Mango Farms in Pakistan
Azaz, Ghulam Ahmad
Cardiff Metropolitan University
MetadataShow full item record
This study examines the role of a private standard (GlobalGAP) on corporate social responsibility (CSR) compliance in the Pakistani mango industry and how this compliance affects rural workers‘ motivation. Pakistan is the fifth largest mango producer in the world and the fourth largest exporter in global mango trade, also mango is the biggest fruit crop within the country. Mango trade is subject to trade terms, where buyers decide the conditions of trade agreements by means of codes of conduct. The key dimensions of the codes involved in agro-food trade are food safety, traceability, workers welfare and environmental consideration, issues which are all connected with CSR. Private standards ensure compliance with these codes of conduct. This study draws on interviews and a questionnaire survey with the certified mango producers and farm workers in the Punjab province of Pakistan. The mango industry also involves other stakeholders such as government institutes and NGOs; interviews were also conducted with their representatives. Given that this study is an impact assessment research, the researcher designed a theoretical framework using a mixed method approach to investigate the rationale behind acquiring the GlobalGAP standard by the mango growers in Pakistan and what impact (if any) this shift has generated with regards to the farm workers‘ job satisfaction and motivation. This study is the first to empirically examine good agricultural practices in Pakistan and evaluate their impact. This study shows that private standards play a significant role in ensuring compliance, and CSR practices implemented through them were found to be positively related to the rural workers‘ job satisfaction and motivation. Furthermore, this study has made separate contributions to theory, methodology, and practice. The production of the synergistic model for improving compliance is among the key highlights of the study. The findings of this study can extend to other agriculture and primary production industry workers in Pakistan and even beyond to other developing countries‘ rural agriculture workers.
PhD Thesis - School of Management
Showing items related by title, author, subject and abstract.
Sardar, Stella Mariam (Cardiff Metropolitan University, 2017)This study is conducted to investigate the statistical relationship between motivational factors (extrinsic/intrinsic) and job satisfaction of public and private-sector employees in the manufacturing industry of ...
Implementation of e-cigarette regulation through the EU Tobacco Products Directive (2016) in Wales, Scotland and England from the perspectives of stakeholders involved in policy introduction and enforcement Brown, Rachel; Van Godwin, Jordan; Page, Nick; Bauld, Linda; McKell, Jennifer; Hallingberg, Britt; Maynard, Olivia; Blackwell, Anna; Moore, Graham (EU European Publishing, 2021-05-21)Introduction: From May 2016, the European Union introduced the Tobacco Products Directive (TPD) regulations, which included restrictions to advertising and new safety and labelling standards for e-cigarette products. ...
Wilks, Elizabeth (Cardiff Metropolitan University, 2012)This research is the first of its kind in not only reviewing how the UK food packaging industry introduced a voluntary code of practice for packaging hygiene but also in developing a set of guiding principles for companies ...